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The LA Olympics:

A historic opportunity for hospitality 

The LA Olympics represents an unprecedented opportunity for the hospitality industry. At least 20 million visitors are expected to attend the massive sports event, driving more than $6 billion in revenue for the hospitality industry nationwide. Hotel occupancy rates are expected to soar to 95%+ across premium locations. This is the perfect time for hospitality companies to attract new customers, inspire existing ones, and drive revenue and market share to new levels.  

Are you ready for the surge? 

For hotels, resorts, casinos and more, large events and peak seasons dramatically increase the demand for Wi-Fi, hybrid event services, and physical and cyber security. It also tests their ability to meet sustainability and compliance goals. To scale seamlessly, hospitality companies need to modernize operations, empowering them to capture more sales and enhance customer experiences during peak times. Today, guests expect flawless connectivity, smart rooms, and total safety and security. Plus, technology-driven innovations like hybrid events and digital interactions have become baseline expectations for both business and leisure guests. 

Breaking new records with guest experiences

  • International travel hit an all-time high in 2024, with over 1 billion leisure and business travelers spending as much as $1.3 trillion on the road

  • Live-event experiences make up about 20% of the total addressable market (TAM) of $80-$100 billion

  • A recent McKinsey survey found that experience-related factors such as safety and security and ease of getting around outweigh costs in the traveler’s decision-making

Use experiences as incentives for travelers to book stays…When experiences are integrated into a hotel’s core offering, [they] allow opportunities for upselling and boost ancillary revenue… delivering high margins for hotels.”

“The Evolving Role of Experiences in Travel”, McKinsey, 2024

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